Our target group
Our target group is mainly students and young people who would like to take a school leaving exam or language exam, and also adults who need language improvement. Our target audience are people who use laptops more than 2 hours a day. After a market research and survey we did by asking random people how much they would pay for the product we think people would pay 15€ for it. Our product combines an everyday diary with language learning and this way it turns this everyday personal product (diary) into a language learning tool. As it is a portable product its owners can use it any time in all places.
It is innovative because it combines a diary and a language learning book that have never been produced before.
It is innovative because it combines a diary and a language learning book that have never been produced before.